The Park Studios/Red Rock Production team has significant expertise in the area of musical arrangement of premium events. With an extensive contact-network of national and international stars, events with an exceptional line-up and corresponding media presence can be realized. The event department has extended this business division enormously and put into practice concepts like the musical co-design of the two "50 Years Of Rock" shows.

Premiere Events

Atlantis

After helping to shape the musical part of the premiere of the Disney film "Mulan" and the live performance of the title song "I Lost My Heart In China" in the Cologne arena, Leslie Mandoki designed the entire musical component/section/part of the "Atlantis" premiere in 2001. More than 6.500 guests experienced live music on the big show stage performed by the artists of the "Stars Inspired By..." Album, including the No Angels & Donovan, Glashaus, Curly, Bosson, Judith, Nena, DJ Bobo, Laith Al Deen and many more.

Big Bang / IAA

A couple of years ago, the song "Sense and Sensibility"was recorded in the Park Studios with Jennifer Rush for the world wide launch of the Mercedes Benz S-class. This cooperation was the beginning of the development of integrated musical communication concepts and was continued with the launch of the Mercedes Benz SL in the year 2001.

Driving Ideas – Pre-event of the IAA (International Motor Show) 2007

At the Volkswagen group sponsored event on the night before the opening of the IAA 2007, 500 journalists were invited to see the impressive presentation of the concern's novelties (in addition to Volkswagen also Audi, Bentley, Bugatti, Lamborghini, seat and Skoda). The action was accompanied by a sound design perfectly corresponding to the dramaturgy, specifically composed and arranged by the Red Rock Team to suit the motto of the night : Driving Ideas.

Lauch of the Mercedes SL

For the launch of the Mercedes SL Leslie Mandoki and Laszlo Bencker composed the song "The One" together with superstar Lionel Richie - an homage to the new SL Roadster - and in doing so built a bridge between generations of pop music and different target groups.

In close consultation with the Mercedes Benz marketing department the newly created hymn was put to use in all communication channels and refined the commercial.

The logistic and musical highlight of this emotionalizing campaign was the "Big Bang"on July 21st, 2001 when the song and the automobile were introduced to more than 500 journalists from all over the world in the Deichtor halls in Hamburg. All of the film clips, performances and even the speeches were musically supported by "The One". The highlight of the event, which was shown live on TV, was the double world premiere of song and automobile with a live performance of Lionel Richie and Juliette.

The festival hall in Frankfurt, completely redecorated by Mercedes Benz for the IAA (International Motor Show), also experienced an overwhelming performance of "The One"at the presentation of the SL. Following this successful representation of musical emotionalizing, Leslie Mandoki took on the musical design of more market releases, such as the premiere of the new S-class model in the biggest German Mercedes flagship settlement with Bryan Ferry.

International motor shows and the launch of the Audi Q7

The cooperation for the Mercedes SL set a new benchmark, which was even exceeded in 2005 with the holistic emotionalizing concept for the Audi Q7. In close cooperation with the management and creative people from the communication and marketing departments, a musical concept was developed to emotionally charge the launch of the Q7, the first ever SUV in the history of the progressive automaker from Ingolstadt in Bavaria.

The concept's double world premiere of automobile and song caused a stir at the IAA 2005 in Frankfurt; Carla Vallet accompanied the top-class staged premiere of the Q7 live on stage with a specifically produced version of her song "Streets Of Tomorrow".

By means of this concept, the team around Leslie Mandoki for the first time opened up the possibility for the Ingolstadt car manufacturer to communicate an advertising message with the help of music. In its holistic medial utilization, the concept represents a novelty and thus a milestone in the history of brand communication.